30-Day Social Media Content Plan

Take the guesswork out of what to post. Get a month of realistic content ideas and ready-to-adapt captions built around your business, audience and the photos or videos you can actually provide.

My experience and what to expect

I’m a beginner with limited hands-on and client experience. My knowledge comes mainly from theory and coursework in my studies, and I’m still building my practical skills.

This package provides basic content ideas, draft captions and a simple posting plan. It does not include experienced agency-level campaign strategy or ongoing social media management.

I’ll be upfront about what I can confidently help with. If your request is beyond my current skills, I’ll tell you before starting so we can agree on a suitable scope or discuss another option.

Best for: For small businesses managing their own Instagram and Facebook, or Instagram and TikTok, who need a clear plan rather than ongoing account management.

Standard scope to discuss in your quote

• One business, one main target audience and up to two selected social platforms.
• A written discovery brief and one 20-minute online kickoff conversation.
• A light review of your selected public profiles and three content themes suited to your business.
• A 30-day calendar containing 12 planned posts; this means 12 content pieces across the selected platforms, not 12 per platform.
• Eight static-post or carousel concepts and four short-video concepts.
• Twelve caption drafts with suggested hooks, calls to action and relevant hashtag ideas.
• Four simple video outlines with shot suggestions; you provide and record the footage.
• An asset checklist showing what photos, clips and facts each post needs.
• An editable spreadsheet calendar, a PDF summary and a short written guide to using the plan.

What is outside this package

• Finished post graphics, carousel slides, photography, filming or video editing.
• Publishing, scheduling, responding to comments or messages, or managing your accounts.
• Paid advertising, influencer outreach or reporting on live campaign results.

What we need from you

• Your services, offers, audience, selected platforms, tone of voice and any dates or promotions.
• Links to your profiles, brand assets and a description of photos or footage you can supply.

Delivery and timing

Editable XLSX calendar and PDF summary, delivered by email or a private file link. You approve and publish the content yourself.

Target first draft: 4–6 business days after the complete brief and kickoff. Your confirmed delivery date is agreed at kickoff.

Feedback and revisions

One consolidated revision round for the calendar and captions within the agreed brief. Send feedback within seven calendar days of the first draft.

Quote, agreement and upfront payment

Request a quote before booking. The inclusions below describe the standard scope we can discuss. Your written quote and Service Agreement & Project Brief confirm the final deliverables, exclusions, total AUD price, revisions, delivery method and estimated timing before you commit.

1. Send a service enquiry with your business details, goals, links, preferred deadline and budget range. Submitting an enquiry does not book work or commit you to payment.
2. We check the request against our current skills and availability, then send a fixed written quote and project brief if it is suitable.
3. Review and sign the agreed scope, including cancellation terms and any authorised costs, then pay the agreed amount upfront through the payment link provided.
4. Work starts after acceptance, payment, a complete brief and any required materials or access. We confirm the start and delivery schedule in writing.
5. Provide consolidated feedback within the included rounds, then receive the agreed files or handover.

There is no subscription or ongoing retainer. Extra deliverables, additional revision rounds or a new direction require a separate written quote and your approval before work starts. A requested deadline is subject to availability; missing information or delayed feedback may move the schedule.

Request a service quote →

Common questions

Is this a monthly subscription?

No. You buy one 30-day plan with a single upfront payment. Another month can be quoted separately.

Do I receive 30 finished posts?

No. You receive 12 planned posts spread across 30 days, with captions and creation guidance. Finished graphics are a separate service.

Can the same concept work on both platforms?

Yes. We include simple adaptation notes where useful. The package includes 12 core concepts in total.

Before you book

If your request is outside the package, we will discuss options before starting. If we cannot provide the agreed service, we will arrange an appropriate refund or alternative with you. Your rights under Australian Consumer Law are not excluded.

Use only business details, images and brand assets you own or have permission to use. Check factual claims and approve final content before publishing. Third-party assets remain subject to their licences.

These are practical planning, design and guidance services. Sales, follower growth, rankings, enquiries and other business outcomes are not guaranteed.

Listing artwork is an illustrative mockup. Devices, printed books and other physical items are not included.